About Endless Drama

How does ESPN acquire and retain a fan base of thousands of fantasy baseball fanatics each year? By hiring Arnold Worldwide in Boston, MA. Get a team of Creatives together and voila – you have a soap opera!

Playing off the angle of fantasy baseball obsession and the daily drama of managing your own baseball team, we created a campaign, TV PRINT/ banners and an eight-webisode series. Shot at ABC Studios In New York, utilizing ABC Directors , daytime soap stars, ESPN anchors and some major league hitters (Jorge Posada and Chase Utley among them). Tim McCracken was the Arnold Worldwide Interactive Creative Director on the project and for the ESPN account. Check out the credits for the full list of talent.