Gary has served as a digital/addressable media thought leader and spokesperson for agencies, clients and broadcasters in the UK, Europe and US. He has been behind the strategy, design and build of digital and direct initiatives for Motorola, Unilever, Kraft, Hershey’s, Kodak, Enfamil and Polo Ralph Lauren.
Gary served as SVP of business development for New Paradigm Digital and Senior Partner Group Account Director for Mckinney-Silver and OgilvyOne Interactive, New York, where his mobile work for the Dove Campaign for Real Beauty earned a Cannes Lion and was widely recognized as a groundbreaking integrated brand initiative. Gary has been a speaker on the use of addressable marketing at events such as the CTIA, the Mobile Marketing Association and I-Media Conferences.